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Rautaruukki adopts the marketing name Ruukki
Rautaruukki Oyj
Port Pipe and Tube Inc
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Company: Rautaruukki Oyj, Finland
Attn: Investor Communications

Rautaruukki supports development of solution business with unified Ruukki brand

As of 1 September 2004, all the companies in the Rautaruukki Group will adopt a common marketing name, Ruukki. The companies' official,
registered names, such as Rautaruukki Oyj, will remain unchanged. The
marketing name will be used by all of the Group's companies in all market areas.

The aim of the change is to concentrate the Group's entire cmmunications under a single, united brand. The company has previously used several product brands, which are now merged into the Ruukki brand. Lining up under a single brand will yield efficiency and clarity to marketing
communications.

The adoption of a unified marketing name is an extension of the customer-oriented business model launched a year ago. Ruukki is recognised as a
reliable materials supplier of high quality, but the goal is to be more:
the most desired supplier of metal-based total solutions in selected
customer segments.

The brand promise is crystallised in the claim: Ruukki - more with
metals. "The promise reflects our commitment and attitude: we are
actively seeking a new role in the value chains of our customers," sums up Sakari Tamminen, President and CEO.

The company's corporate logo and visual appearance are being remodelled, too. The new corporate logo, based on the Ruukki name, communicates management of complete entities and problem solving through the language of graphic design. The colour palette of the new corporate image consists of red, communicating activity and dynamism, grey, referring to the metal material, and a fresh green, reflecting the new line of business. The corporate logo has been designed by Ilmo Valtonen, Head Designer and Marko Salonen, Graphic Designer from the TBWA/PHS Group in Helsinki.


For further information, please contact:

Sakari Tamminen, President and CEO, tel. +358 20 592 9075

Taina Kyllonen, Vice President, Corporate Image, Marketing and Investor Communications, tel. +358 20 592 9040


Rautaruukki Oyj
Esko Lukkari, VP Stock Exchange and Financial Communications

Distribution
Helsinki Exchanges
Principal Media
www.rautaruukki.com


     Tel: +358 20 5911   Fax: +358 20 592 9088
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